Our goal is to reduce our impact on our precious earth while creating beautiful long lasting garments for your children, nieces and grandchildren.

Our clothing is crafted from the highest quality fabrics, to create pieces that will be cherished for years and passed on to younger children to be loved and worn again and again. Thoughtful design means our casual dresses are mostly adjustable to ensure multiple years of wear.

Each day, every thing we do counts.

We are constantly working towards more sustainable practices and our goal is to reduce our environmental impact in every way we can.

All individual garment packaging is fully recyclable. Flower crowns are packaged in undyed cardboard boxes and our tissue paper is recyclable.

We currently have new packaging on the way that will be 100% compostable.

We are a small family run business operating out of our acreage property on the beautiful Sunshine Coast. We have a small team and we love to keep things personal.

Our designs are created here in Australia and we then work in very close daily contact with a small production team overseas.

We have chosen a production partner who is passionate about quality and values their employees. We have worked with these same lovely people for more than 5 years and they have become friends that we chat to, and rely on daily.

The owner of the business supports family and they are a very close-knit team – most of the ladies have worked with this company for many years and wouldn’t want to work anywhere else.

We have girls ourselves and understand they want to have fun and be comfortable at any occasion, whilst feeling gorgeous and girly.

We only use fabrics that are soft and beautiful! As a mum of a sensitive daughter, I am very aware that many young children can be sensitive and it is often difficult to find the perfect piece of clothing that you little one will be comfortable in all day. Rest assured every piece of our clothing is made from luxuriously soft lace, 100% cotton and super soft rayon. Every piece is lined in cotton so your little ones will be happy and comfortable.

Quality control is our number one priority and our ladies do an amazing job of making sure every piece is perfect for us, faults are rare.

Whether your little girls outfit is for a family dinner, a baby cake smash or an elegant wedding, we aim to provide the very best quality we can whilst keeping it affordable!